The Landlord’s Edge
Turnover is one of the biggest hidden costs in rental property. Keeping a good tenant an extra year or two is almost pure profit, and it’s cheaper than you think.
Why retention pays
Every turnover means lost rent, cleaning, paint, marketing, and screening time. Avoid one turnover and you’ve likely covered a year of small tenant-friendly gestures.
The cheap moves that work
- Respond to maintenance requests fast: speed signals respect.
- Give notice and a small upgrade at renewal instead of a silent rent bump.
- Handle the lease and payments professionally; friction drives people out.
Rule of thumb
A modest below-market renewal for a reliable tenant usually beats a market-rate stranger and a vacancy.